{"id":128,"date":"2008-03-27T14:04:48","date_gmt":"2008-03-27T13:04:48","guid":{"rendered":"http:\/\/www.baer-coach.de\/tatze\/archiv\/128"},"modified":"2015-02-01T11:22:13","modified_gmt":"2015-02-01T10:22:13","slug":"glanzende-marketingidee","status":"publish","type":"post","link":"https:\/\/oliver-baer.de\/tatze\/glanzende-marketingidee","title":{"rendered":"Gl\u00e4nzende Marketingidee"},"content":{"rendered":"<p>Eine brillante Idee f\u00fcr seine Direktwerbung per Schneckenpost hat mein Kunde <a href=\"http:\/\/www.simon-statik.de\">Ingenieurb\u00fcro Simon<\/a> in Dresden verwirklicht. Rechtzeitig vor Ostern flatterte diese Postkarte in den Kasten:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.oliver-baer.de\/tatze\/bild\/simon-statik-postkarte1.jpg\" width=\"500\" border=\"1\" alt=\"Direktwerbung Postkarte\" \/><\/p>\n<p>mit einer Einladung zum Spaziergang am Tatort eines Objekts, wo das B\u00fcro die Tragwerksplanung durchf\u00fchrt. Die Restaurierung von Schl\u00f6ssern bietet Statikern Anlass zu dem Beweis, dass diese staubtrockene Ingenieurst\u00e4tigkeit sehr wohl einige Kreativit\u00e4t verlangt.<\/p>\n<p>Und hier die R\u00fcckseite der Postkarte:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.oliver-baer.de\/tatze\/bild\/simon-statik-postkarte2.jpg\" width=\"500\" border=\"1\" alt=\"eee\" \/><\/p>\n<p>Die Empf\u00e4nger von solchen Sendungen wissen zu sch\u00e4tzen, dass Jochen Simon zu fotografieren wei\u00df und sammeln seine Werke. Darunter befinden sich die schon traditionellen, handgefertigten Kalender mit Reisebildern aus eigener Herstellung. Dabei ist jedes Bild h\u00e4ndisch eingeklebt: <em>Manufactum est<\/em>. So wie jede Statikaufgabe einzeln gel\u00f6st wird. <\/p>\n<p>\u00dcbrigens haben die Simons ihre Postkartenidee ganz ohne mich geboren. Wenn sich das herumspricht, hab ich bald nichts mehr zu tun. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eine brillante Idee f\u00fcr seine Direktwerbung per Schneckenpost hat mein Kunde Ingenieurb\u00fcro Simon in Dresden verwirklicht. Rechtzeitig vor Ostern flatterte diese Postkarte in den Kasten: mit einer Einladung zum Spaziergang am Tatort eines Objekts, wo das B\u00fcro die Tragwerksplanung durchf\u00fchrt. Die Restaurierung von Schl\u00f6ssern bietet Statikern Anlass zu dem Beweis, dass diese staubtrockene Ingenieurst\u00e4tigkeit sehr [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gl\u00e4nzende Marketingidee - baerentatze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oliver-baer.de\/tatze\/glanzende-marketingidee\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gl\u00e4nzende Marketingidee - baerentatze\" \/>\n<meta property=\"og:description\" content=\"Eine brillante Idee f\u00fcr seine Direktwerbung per Schneckenpost hat mein Kunde Ingenieurb\u00fcro Simon in Dresden verwirklicht. 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